Senior Associate

Mark enjoys discovering what lies beyond the obvious in datasets, picking out insightful information and using it to inform strategic thinking for clients.

Continuously learning drives me. If I woke up tomorrow and found myself independently wealthy, I would become a permanent student – Science, History, Literature, Language, Art… I would dive into it all. I live in Colorado, so you can usually find me on a mountain trail, getting dirty and loving every minute of it.

Principal

From applying behavioural science techniques to helping global brands unlock new growth opportunities, Kongway has worked across a range of industries including FMCG, media and Tech.

Fostering an overall sense of wellbeing for myself and others is important to me. I love to spend my free time with friends doing just about anything, especially wine tasting (living in wine country – San Francisco – facilitates that!). I also value my solo time and am an avid reader and crossword puzzle enthusiast.

Living a happy, healthy life surrounded by family and friends is important to me. Outside of work, I like to keep active through sports and dance, which are both lifelong passions of mine. I also love travelling and experiencing new things.

I like to make a difference; drawing on my own experiences to have meaningful conversations about a myriad of topics. Art, food, wine, and sports are passions of mine. And of course my two daughters, whose ever-changing needs and personalities are endlessly exasperating!

Previously leading Market Research Teams at Heathrow, QinetiQ EMEA, and Sony UK, Peter is a research and business analysis professional who enjoys interrogating data to identify opportunities for clients to grow.

To me, time is well spent when it’s with friends and family. I love to travel and experience new places, and have an obsession with sport, whether that’s getting out on the golf course or just watching the rugby in the pub.

Forming genuine, trusting relationships with others is essential to me. A few things I love are socialising, cooking and football – but I’d rather play football than watch it, it’s all in my control then!

I’m a great believer that openness and vulnerability are key to forming positive, productive relationships; something I’m striving to improve at. When I’m not chasing a pre-schooler around, you’ll find me delving into my increasingly uncool record collection, hunting down London’s best fried chicken or questioning why I ever decided to support Crystal Palace.

Associate

With strong academics in psychology and neuro-science, Diellza challenges the status quo and applies theories to commercial strategies. In particular, she interrogates data to ensure insights are robust, valid, and actionable.

Being healthy and happy are the two most important things to me and that I would wish for others. I also love being outdoors and am a keen runner, having recently completed my second marathon.

Making time for my ‘anchors’ – that is, doing the things I love that really anchor me, to me – is fundamental. These include one-on-one catch ups with loved ones, visiting my favourite areas of London, cooking new recipes and looking after my home and house plants.

I have a passion for continual learning through new experiences. From attempting a new cuisine to moving to a new country, I feel the best way to grow is to put yourself in situations you haven’t had opportunity to before.

I enjoy travelling to new places and am at my happiest when high in the mountains or with sand between my toes. My simple pleasures in life include country walks, Greek food, a strong cosmopolitan and laughing until it hurts.

Balance is important to me, just the right amount of family, friends, alone-time, work, exercise, idling, seriousness and silliness. You might be surprised by the amount of time I spend thinking about skateboarding.

Travelling with friends is something I relish. Outside of work, I spend my time watching Liverpool, lifting, and listening to comedy.

Keeping a positive outlook and being optimistic is important to me. I’m the annoying friend who looks for the best in situations rather than letting you just rant about a problem. My favourite definition of an Optimist is someone who figures taking a step backwards after taking one forwards isn’t a disaster – it’s more like a cha-cha! That definitely sums it up for me!

I am a life-long learner and am always trying to grow, both as a creator and as a person. In my spare time I like to play video games, attend concerts, support the Los Angeles Dodgers and Angel City FC, and watch as many movies and shows as I possibly can.

At the risk of sounding appallingly cheesy, treating people with kindness and fairness is important to me; I cannot stand injustice or cruelty. I love to wander around new cities, as well as read, sit in my garden, support Liverpool FC, drink margaritas and eat Japanese food.

When not working, I’m most likely to be found on the water or up a mountain. The combination of being active in natural open spaces, with friends and family, fuels my energy – and is a good excuse for a glass (or two) or wine afterwards!

Senior Director

Having previously held senior positions at Interbrand, Publicis UK and Carlton TV, Beth is a Brand Architect who gets to grips with your brand and category and pinpoints how you can become more profitable.