Press: The dos and don’ts of consumer research
First published in MinuteHack
Research. It’s a term everyone understands, right? It sounds simple: create the scope, draft the questions, ask the people, get the results, do the stuff.
But like nearly every other business during the pandemic, Incite has done some prudent restructuring to build in planning and strategy disciplines more clearly alongside our core practice: research. Doing so has meant reframing the fundamentals of research in 2021.
The process has meant uncovering – and rediscovering – the do’s, don’ts, shant’s, won’ts, pluses and pitfalls. It’s by no means an exhaustive list, but it unwraps what you can do with research, and why it’s worth putting in the effort to approach it properly.
Read the full article here.