Healthcare planning – where we excel

We navigate complex planning challenges, from strategy creation to tactical planning and implementation:

− We understand and challenge your thinking
− We bring fresh ideas and give you clarity
− We ignite and harness your team’s energy
− We inspire action and ownership

Our healthcare planning work:

1 / Brand strategy

• Opportunity identification and optimisation
• Brand planning
• Competitor strategy and wargaming

2 / Portfolio strategy

• Franchise and platform strategy
• Co-positioning

3 / Multichannel strategic planning

• Opportunity and needs gap assessment and prioritisation
• Competitor and best-practice benchmarking
• Channel and content strategy
• Tactical development

4 / Communications planning

• Identifying and unlocking insights and territory development
• Positioning
• Messaging and selling story
• Campaign implementation and optimisation

5 / Patient strategy

• Opportunity identification and optimisation
• Positioning for greater patient centricity
• Global strategy and local activation planning including patient engagement and patient services

6 / Sales force effectiveness

• Sales model evaluation and development
• Refining the rep sell in line with your sales model
• Rep training and internal activation

To learn more about what we do, click here.